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Hooked by Nir Eyal
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Buy Hooked by Nir Eyal book summary of Hooked covered 6 valuable insights for creating unprompted user engagement. All genre are available
Hooked by Nir Eyal
About Nir Eyal
Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.
Nir Eyal was born on February 19, 1980, in Hadera, Israel. When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. He earned a B.A. at Emory University in 2001. He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his MBA.
After graduating from the Master of Business Administration program at Stanford in 2008, Eyal and fellow candidates founded a company that placed online ads on Facebook App, with Eyal serving as CEO. His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. In 2012, he taught a course in the program on product design at the Stanford University School of Engineering.
Eyal’s expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses. He has taught university courses, given speeches, and published books about the intersection of psychology and technology, and business. His writing has appeared in Fast Company, Harvard Business Review, The Atlantic, and other publications.
In 2014 Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller. The title reflects Eyal’s idea of the “hooked model”, which aims to “build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment.”
His second book, Indestructible: How to Control Your Attention and Choose Your Life, was written by Julie Li and published in September 2019.
Eyal has spoken out against proposals to regulate habit-forming technologies, arguing that it is an individual user’s responsibility to control their use of such products.
Eyal, Nir (2019). Indestructible: How to Control Your Attention and Choose Your Life. BenBella Books. ISBN 978-1948836531.
Eyal, Nir (2014). Hooked: How to Build Habit-Forming Products. Random House. ISBN 978-1591847786.
About the Book Hooked by Nir Eyal
This book summary of Hooked covered 6 valuable insights for creating unprompted user engagement. However, it’s not meant to be a substitute for reading the book. That’s because the original text provides a much richer and more detailed learning experience.
1. Create Unprompted User Engagement With Habits
Habits are one of the ways we learn to codify complex behaviors. They form when our brains take shortcuts and stop actively deliberating over what to do in a current situation. As a result, many of our daily activities are based on routines that have helped us find resolutions in our past lives.
Habit-forming products leverage this insight to change user behavior and create unprompted engagement. The aim is to influence the audience to use our product or service, over and over, without relying on ads, promotions, or other external triggers to prompt them. Such products tend to have a higher customer lifetime value, greater pricing flexibility, and supercharged growth relative to competitors.
Companies can begin to assess the habit-forming potential of their products by analyzing two factors: 1. frequency, or how often product-related behaviors occur, and 2. perceived utility, or how often rewarding behavior is in the user’s mind. A behavior with enough frequency and perceived utility enter the ‘habit zone’, making it more likely to become a default behavior in the future.
The Hook Model, which is the central framework of this book, provides companies with a process for connecting a user’s problem to their product or solution in a way that can form a habit. The model has four phases: 1. trigger, 2. action, 3. variable reward, 4. investment.
2. External And Internal Triggers Initiate Action
Triggers are the first phase in the Hook Model. They come in two types—external and internal. External triggers tell us what to do next by placing information within our environment. Now Internal triggers tell us what to do next through associations stored in people’s memory.
Companies can utilize four types of external triggers to initiate user behavior, including:
- Paid Triggers – Such as advertising, search engine marketing, or influencers.
- Earned Triggers – Such as media coverage, viral content, or app store placement.
- Relationship Triggers – Like user invitations, referral marketing, or social alerts.
- Owned Triggers – Such as email lists, app notifications, or other opt-in alerts.
3. Users Take Action Based On Anticipation of a Reward
Action is critical to successful habit formation. According to the Fogg Behavior Model, there are 3 requirements to initiate action: 1. the user must have sufficient motivation, 2. the user must have the ability to complete the desired action, and 3. A trigger must be present to initiate the action.
Motivation defines the level of desire the user has for taking the relevant action. All humans are motivated to 1. seek pleasure and avoid pain, 2. Seek hope and avoid fear, and 3. Seek social acceptance and avoid rejection. The right motivators create action by offering the promise of desirable outcomes.
Six factors influence a task’s difficulty:
- Time – How long it takes to complete an action.
- Money – The fiscal cost of taking an action.
- Physical Effort – The amount of labor involved in taking the action.
- Brain Cycles – The level of mental effort and the focus required to take an action.
- Social Deviance – How socially accepted the behavior is by others.
- Non-routine – How much the action matches or disrupts existing routines.
4. Variable Rewards Increase User Cravings & Attention
The third step in the Hook Model is the variable reward phase. This is where we solve the user’s problem and reinforce their motivation for taking action in the previous phase. Note, that what causes people to act is not the sensation they receive from the reward itself.
5. User Investment Leads To Increased Product Usage
The fourth step in the Hook Model is the investment phase. Unlike the action phase, which delivers immediate gratification, the investment phase is driven by a user’s anticipation of future rewards. Therefore, this step involves prompting users to put something of value into the system.
Here are 5 ways a user can store value within a product or service:
- Content – A growing collection of information, interactions, memories, and experiences can make a service more valuable over time.
- Data – Adding personal data into the system, either passively or actively, can make users feel more committed to a product or service over time.
- Skill – Once users have invested time and effort to learn how to use a product or service, they are less likely to switch to a competing product.
- Followers – Taking time to follow the right people, and build a following for oneself, can improve service and make it costly to leave.
- Reputation – Time invested in building a personal reputation as a buyer, seller, or member of a community can make users more likely to stick with a service.
Top FAQs related to Hooked by Nir Eyal
Q. When was the novel Hooked by Nir Eyal published?
Ans:- The novel Hooked by Nir Eyal was firstly released in 2014.
Q. Who was the first publisher of the book Hooked by Nir Eyal?
Ans:- Namaste Publishing in Vancouver has published the book The Power of Now by Eckhart Tolle.
Q. How many total pages are there in the book Hooked by Nir Eyal?
Ans:- There is a total of 256 pages in the novel Hooked by Nir Eyal.
Q. In how many languages the book Hooked by Nir Eyal has been translated?
Ans:- The book Hooked by Nir Eyal has been translated into a total of more than 10 languages including Arabic.
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