What is the Full Form of FMCG
Full Form of FMCG
The full form of FMCG is “Fast Moving Consumer Goods”. Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold rapidly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, over-the-counter drugs, dry goods, and other consumables.
What are FMCG companies?
Fast-moving consumer goods are nondurable products that sell quickly at a relatively low cost. We discussed the full form of FCMG above. FMCGs have low-profit margins and high-volume sales. Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin.
Which is the No 1 FMCG company in India?
Earlier we discussed the full form of FMCG. Hindustan Unilever Limited is India’s largest fast-moving consumer goods (FMCG) company with a Historical presence in India of over 80 years. It is the largest in the list of top 5 FMCG companies in India. Nine Out of ten Indian households use one or more of HUL Brands. Know more at Wiki
These goods refer to the products that are sold quickly and are generally non-durable. It is also known as Consumer Packaged Goods (CPG). FMGC products have a short life and are generally replaced or sold over a short period usually within a few days, or a few weeks. Although the profit margin in FMGC products is comparatively low they are generally sold in large quantities thus, the cumulative profit is large. The success of FMCG products largely depends on brand equity, marketing, distribution network, and understanding of consumer behavior.
Characteristics of FMCG Products
- Mandatory use
- Frequent purchase
- Low cost
- No effort to choose
- Comes in a wide range
- Low margin
- A high distribution network needed
- Daily delivery
Top Indian FMCG Companies
In this article, we have covered the full form of FMCG, FMCG goods, and the Characteristics of FMCG. Now we are going to see India’s Top 10 FMCG Companies.
- Pidilite Industries
- Dabur India Ltd.
- Parle Agro
- Colgate Palmolive India Ltd.
- Himalaya Healthcare Ltd.
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